Olin Library Research Guides: Business: Consumer Research

Consumer Research

Euromonitor
Provides demographic data on countries and consumers around the world. There are two main ways to find country and consumer information:

Strategy 1:
a. Type the name of a country and/or a topic (for example: “economy Algeria” without quotes).
b. You will see reports and statistics pop up below the search bar.
c. To see more results, click “View all results” under the results.

Strategy 2:
a. Hold your cursor over the Consumers tab at the top of the screen, then click on “Lifestyles.”
b. Scroll down to the “Country Reports” box, then select your report category and your country.
Gale Business: DemographicsNow
Gain consumer and market insight from highly detailed demographic data on millions of U.S. businesses and consumers.

American Time Use Survey
From the U.S. Bureau of Labor Statistics, this website documents how many hours Americans spend time doing certain tasks. Includes data files and survey documentation.
CityData.com
Finds a demographic profile of a city or zip-code area. Most of this data is pulled from the U.S. Census, but this site is much easier to use. Profiles include home values, age, race and income data, and some insight into local businesses.
Consumer Expenditure Survey
From the U.S. Bureau of Labor Statistics, these reports document how particular segments of U.S. groups spend their money. Includes public use microdata and survey materials.
Marketshare Reporter
Enter your company or product on the search box in the LEFT COLUMN under the "search within results" box. You can enter a company name like Merck, or a product like 'shampoo.' Please be aware, this link usually works only while ON CAMPUS. Sorry about that! If you are off campus, I recommend using Business Source Complete and search for your topic using "market share" on one line, and your topic in the next.
Pew Research Center
The Pew Research Center provides current survey data on major current event issues. Topics they survey also include attitudes on politics, religion, court decisions, the environment, and a huge range of social trends.
The Roper Center
A large collection of poll data —1935 to present, all US polling firms, broad topical coverage of opinions and behavior on social issues, politics, pop culture, international affairs, and more. International and US datasets available for immediate download.

Reference Books (available in the Olin Library)

Encyclopedia of Major Marketing Campaigns
Call Number: HF5837 .E53 2000
ISBN: 0787673560
Chapter length overviews of the planning, strategy, and outcome of major marketing campaigns.