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Provides full-text access to journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
If you are looking for Harvard Business Review, this is the only database that has it in full-text. Please be aware that a handful of the most popular articles are blocked by HBR from downloading, printing or linking. You will recognize these titles by a thin yellow banner at the top of the screen. This embargo is HBR's policy, and there is no way around it....but please be aware that you CAN read these articles online.
Provides demographic data on countries and consumers around the world. There are two main ways to find country and consumer information:
Strategy 1:
a. Type the name of a country and/or a topic (for example: “economy Algeria” without quotes).
b. You will see reports and statistics pop up below the search bar.
c. To see more results, click “View all results” under the results.
Strategy 2:
a. Hold your cursor over the Consumers tab at the top of the screen, then click on “Lifestyles.”
b. Scroll down to the “Country Reports” box, then select your report category and your country.
