Consumer Research
- Euromonitor This link opens in a new window
Provides international marketing and demographic data on countries and consumers in dozens of nations. Access restricted to students, faculty, and staff of Rollins College.
- Gale Business: DemographicsNow This link opens in a new window
This link opens in a new window
Connect with a wealth of highly detailed demographic data on more than 24 million U.S. businesses and 206 million consumers with a variety of both standard and custom reports to help make informed decisions.
- American Time Use SurveyFrom the U.S. Bureau of Labor Statistics, this website documents how many hours Americans spend time doing certain tasks. Includes data files and survey documentation.
- CityData.comFinds a demographic profile of a city or zip-code area. Most of this data is pulled from the U.S. Census, but this site is much easier to use. Profiles include home values, age, race and income data, and some insight into local businesses.
- Consumer Expenditure SurveyFrom the U.S. Bureau of Labor Statistics, these reports document how particular segments of U.S. groups spend their money. Includes public use microdata and survey materials.
- Marketshare ReporterEnter your company or product on the search box in the LEFT COLUMN under the "search within results" box. You can enter a company name like Merck, or a product like 'shampoo.' Please be aware, this link usually works only while ON CAMPUS. Sorry about that! If you are off campus, I recommend using Business Source Complete and search for your topic using "market share" on one line, and your topic in the next.
- Pew Research CenterThe Pew Research Center provides current survey data on major current event issues. Topics they survey also include attitudes on politics, religion, court decisions, the environment, and a huge range of social trends.
- The Roper CenterA large collection of poll data —1935 to present, all US polling firms, broad topical coverage of opinions and behavior on social issues, politics, pop culture, international affairs, and more. International and US datasets available for immediate download.