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RCC 100: What Is Your Brand?

Today's Class (September 13, 2021)

Welcome! A key component of personal branding is that you will market yourself differently for each internship or job you apply for. Researching basic information about a career path, the company you're applying to, and the overall industry will enhance your success. 

  1. Go to the Occupational Outlook Handbook, and pick a career. Since you are in college, please pick a career that requires a bachelor's degree or higher.
    1. What is the median pay for your career? "Median" means that 50% of people make less than this number, and 50% make more.
    2. What is the job outlook for your career? Example: "Employment of sales engineers is projected to grow 6 percent from 2019 to 2029."
  2. Working with a a partner, pick one of the following "dream companies" to research. Even if you don't plan to major in business, these companies hire other majors as well.
    1. The Walt Disney Co.
    2. Apple
    3. Nike.
    4. Microsoft
    5. Amazon.com
  3. Go to Business Insight Essentials, hover over "Companies," and select "SWOT Reports."
    1. What is the overall state of the company?
  4. Go into IBISWorld. Enter your company into the search box, and press "Enter." Pick an industry report with at least five numbers in its industry code.
    1. What is the impact of COVID on your industry?
    2. What is the Industry Outlook (grow or shrink)?
    3. Who are the major players?
  5. Based on this information, share how you would use this information to compete for an internship at your company.

In-Class Assignment Resources

Other Personal Branding Resources