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Your apparel company wants to expand overseas. In order to do so, you will need to know some basic information about your prospective market, including:

  • Industry outlook for your country;
  • Political and economic risk for your country;
  • Country and consumer statistics

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Group Work (Zoom Breakout Rooms)

  1. Each group: Pick one of the emerging BRICS economies (Brazil, Russia, India, China, South Africa).
  2. Euromonitor
    1. Find the Apparel and Footwear Report for your country by typing in "Apparel and Footwear in [country name]" into the search bar.
    2. Was there a lockdown in your country that affected sales?
    3. What were the sales in this sector for 2020?
  3. Fitch
    1. On the right-hand side of the page, select your country from the "Country Risk Pages" list.
    2. Click on "Country Forecast Report" to bring up the relevant report.
    3. What is a key fact from the report's "Economic Outlook?"
    4. What is a key fact from the report's "Political Outlook?"
  4. Statista:
    1. Do a search for "apparel" and your country name.
    2. Find two relevant statistics, either in a report or individually, that pertain to your industry.

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