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Established by Joe Smith in 1951 to develop concrete products for residential and commercial construction, SMITHCONSTRUCTION has always been recognized as a fast-growing and innovative company with a specialization in building multi-level parking facilities, apartments and hotels. Due to the unique process employed in creating and transporting precast concrete, SMITHCONSTRUCTION’s market is somewhat limited (200-mile radius from site). There a desire to diversify through entry into a different geographic market, specifically either Houston, Miami or Washington D.C.   There are factors impacting a decision on what market to enter including new commercial construction, unemployment rate, ease of permitting, labor (union?), design talent, traffic infrastructure and more. SMITHCONSTRUCTION is looking for an analysis and a recommendation.

Prof Robinson's Example: Miami

Your Example (Group Work): Houston

Today We Are Using...

Group Work (Zoom Breakout Rooms)

  1. Group leader: last name closest to "A.'
  2. Open Statista.
    1. Find the unemployment rate for Houston.
    2. Find one statistic about construction in Houston.
  3. Open IBISWorld.
    1. Find the report on commercial construction.
    2. Find out COVID-19 impact on industry.
    3. Find out industry revenue and profit.
  4. Open America's Infrastructure Report Card.
    1. Go to Texas, and find report.
    2. Find the infrastructure grade for bridges.
    3. Find one recommendation to improve bridges.
  5. Groups will summarize findings.

Rollins Resources

Other Resources