Established by Joe Smith in 1951 to develop concrete products for residential and commercial construction, SMITHCONSTRUCTION has always been recognized as a fast-growing and innovative company with a specialization in building multi-level parking facilities, apartments and hotels. Due to the unique process employed in creating and transporting precast concrete, SMITHCONSTRUCTION’s market is somewhat limited (200-mile radius from site). There a desire to diversify through entry into a different geographic market, specifically either Houston, Miami or Washington D.C. There are factors impacting a decision on what market to enter including new commercial construction, unemployment rate, ease of permitting, labor (union?), design talent, traffic infrastructure and more. SMITHCONSTRUCTION is looking for an analysis and a recommendation.
Prof Robinson's Example: Miami
Your Example (Group Work): Houston